Disco Daddy
One of my more recent brandings was for Vincent Michael, an extremely talented Creative Director out in LA. His fashion brand, Disco Daddy, was looking to refresh with a new logo identity, a website and a few t-shirts.
Our top priority was getting the logo to feel like an autograph (but look edgy and sexy as well). Above, is a collection of iterations that followed that brief. Below, is the final, hand-lettered logo.
Once I found the disco ball image below, I knew we had some solid proof that Vincent's desired palette (deep red/ blue) could hold strong.
Above, are some screen grabs from the site I created for Disco Daddy. It features a portfolio of new and old work, a mini-shop of tees I designed, and a visual blog called "The Vibe."
I also created this animation so Vincent could bring the autograph logo to life in his promotional videos.
The Disco Daddy even made it into Vogue! I was so happy his hard work was recognized and elated the moment I saw one of my t-shirt designs even made it into the article! I’m so proud of the work we created together and can’t wait to collaborate with him again!
More Branding Work
