Social Media
Creating original, consistent posts can be a challenge for some companies, but after working across a vast content landscape for a handful of brands, I’ve learned which kinds of content perform well on each social platform.
Sephora
As an Art Director for Sephora’s Social Team, I partner closely with Editorial, Visual Merchandising, Content Production and Marketing teams, shaping concept strategy into realized creative, art directing photographers and stylists, managing projects and designers, and presenting trend research in a weekly cadence.
Verizon Media / Yahoo
While Art Directing for Verizon Media, I made a lot of colorful content for Yahoo Mail. I created campaign key art, Yahoo Homepage logos (for holidays), custom twitter emojis for sponsored tweets, merch designs, stationary illustrations, icons and more! Below, are some examples of the re-energized look-and-feel I helped establish for Yahoo’s digital footprint.
Progressive
As a Digital Designer for Progressive Insurance, I led the designs for each brand channel (Facebook, Instagram, Twitter, and Pinterest). I often traveled to different campuses, photographing company culture and creating a steady stream of IG stories! In addition to Insta content, I designed informational Pinterest pins, paid social on Twitter, and shareable blog posts for agents on Facebook.
Snapchat
While working for Progressive, I had the honor of designing many of Progressive Field’s Snapchat filters, for events like the MLB World Series, CLE Music Weekend, and a whole bunch of concerts and games. A few even made it into the highest percentile of usage rates, across all MLB stadiums in the nation!
